BEST LOGO DESIGN
Even though they’re often just small images, logos carry a whole lot of meaning — and designing one comes with a whole lot of responsibility, too. Logos are usually the most recognizable representation of a company or organization. And with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand.
To tackle such a complex challenge, many brands choose to hire outside help. But for those of us who are brand new to the logo design process, working with freelancers to design a logo can be a challenge in itself.
We thought it’d be interesting to talk to a few of these designers who know what it’s like to create logos from scratch. From the concept stage to the final product, what goes into designing a logo? How are designers able to capture an organization’s mission and personality into…
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