Sony Mobile Communications’ territorial division has declared that the world’s first submerged Xperia Aquatech Store is nearing fruition, and will introduction off the bank of Dubai on December 3.
Considering important its claims of its gadgets being waterproof, the Japanese company’s submerged store in Dubai will permit clients to view the Sony Xperia Z3 Series of waterproof cell phones, tablets, and adornments in activity in the submerged Xperia Aquatech Store.
“Today we have made the striking stride of making the world’s first Xperia Aquatech Store, which will offer various our clients and visitors a thrilling and exceptional experience, at the end of the day highlighting Xperia’s enthusiasm for development in the cell phone market,” said Rüediger Odenbach, Vice-President of Sony Mobile Middle East and Africa.
A month ago, Sony quadrupled its misfortune estimate for the year to March 31, 2015, and said it expects a net loss of ¥230 billion ($2.15bn, Dh7.89bn) for the year rather than the ¥50b misfortune it conjecture in May.
In Dubai, the firm said an intelligent rivalry will be held preceding the store’s opening, giving various lucky clients the chance to win access to this knowledge of getting submerged to interface with its gadgets.
Whether Sony figures out how to transform its misfortunes into benefits is yet to be seen, yet one thing is clear – it doubtlessly knows how to make a spri